Antonym makeup combines the latest technology with the best ingredients, eco friendly packaging and zero tolerance for animal cruelty.
The range consist of premium quality highlighter, eye shadows, lipstick pencils, mascara, eye pencils, baked foundations, baked blushes.
Antonym products are free of parabens, synthetic fragrances, sulfates, petrochemicals or phthalates.
Each product is certified by Ecocert ensuring that the ingredients are natural and also serves as quality control standard for manufacturing, packaging and storage.
Born in Cannes, France, Valerie Giraud's passion and love for fashion and beauty, eventually brought her to London where she began to pursue her career as a makeup artist.
In the late 90’s, she made her way to Miami, one of the film capitals of the world, where she began working with top professionals and celebrities in TV, film, commercials and print. She started Antonym in 2010, and introduced the makeup line to the US market in 2013.
At Antonym we believe sustainability and luxe can live in harmony and gentle ingredients can achieve fierce makeup looks. We're big on eliminating chemicals, but refuse to compromise performance. Your skin deserves natural ingredients, it just shouldn't be at the expense of achieving the look you love. Until now choosing natural makeup meant tolerating poor performance. Gentle ingredients equaled weak pigmentation and color payoff. There was a gap between the function and the formulation. We created Antonym to bridge that gap; a makeup line that offers professional level performance without compromising the integrity of the ingredients.
Our philosophy has been embraced by consumers, top makeup artists, celebrities and media, who have turned to Antonym as their go to makeup brand.
“The color lasts hours yet feels moisturizing” - InStyle
“We were shocked at how pigmented this palette was and how well it blended together” - Cosmopolitan
“Antonym is one of Elle Magazine Green Stars”- Elle
Made in USA